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How to Shop Small in Downtown Naperville This Holiday Season

Shop small

Christmas shoppers prepare for Black Friday. But this weekend there are two ways to party here in Downtown Naperville. The new Plaid Friday event is one way the Downtown Naperville Alliance is helping its local businesses. You have to look out for checkered bows on the windows and doors of small shops, and even wear checkered ones yourself.

“I think it’s another fun way to showcase and showcase local businesses,” said Danielle Tufano, Executive Director of the Downtown Naperville Alliance. You can never do enough for the business here and above all we want our dealers here in the city center to feel part of it. “

Community support

Like Black Friday, Small Business Saturday features local stores with specials and promotions. Downtown business owners appreciate the support, especially after a difficult 18 months.

“I think that’s 100% why we’re still here, it’s because of the overwhelming support from our local customers,” said Chris Mason, owner of Allegory. “Last year we were down about 35 percent and I can see it. Last month and this month we had 2019 sales numbers back so we are very happy about it, ”said Pam Bartlett, owner of Pinot’s Palette.

“I think companies are starting to see that light at the end of the tunnel, which is wonderful, so all the Downtown Naperville Alliance can do to support them and help them make the last mile to the end of the tunnel to cross. happy, ”said Tufano.

New business

More than a dozen new businesses have settled downtown since the pandemic began. Tinker Children’s Boutique is one of them. The store only opened last month. “For me this is the first time, so the nerves are definitely there, but we felt good,” said the owner of Tinker’s, Dani Spangler. “We tried to wait for the right time when we thought people would be ready to come back to the shops.”

Small shopping helps the community by circulating more money in the local economy. “Everyone understands that we are all here to survive, we are all here to build this environment and make this a shopping destination.” said Tufano.

Aysha Ashley Househ reported on Naperville News 17.


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