Starbucks Reserve in downtown Naperville shut down so it can be transformed into traditional coffeehouse
Seattle-based Starbucks is giving its business in the heart of downtown Naperville a makeover in order to provide more of the customary coffeehouse fare customers have come to expect.
Company spokesperson Jenn Deese Ordway in an email this week said the company decided to temporarily close the Starbucks Reserve at 203 S Main St. while it converts it to a shop with a traditional Starbucks menu.
“As standard practice, we continually evaluate our store portfolio to ensure it’s meeting the needs of our customers and the communities we serve,” Ordway said.
Employees at the downtown location were given the opportunity to transfer to a new opportunity with Starbucks.
No date for the reopening has been set yet.
The move down the street and change to a Starbucks Reserve in 2021 was met with much ballyhoo when it opened in that spring amid the COVID-19 pandemic.
At the time, the Naperville location was only the fourth Starbucks Reserve restaurant in the world, joining other locations in Seattle, New York City, and Shanghai.
Besides offering a specialty Starbucks Reserve brewed coffee and espresso menu, the restaurant featured breakfast sandwiches, pastries, avocado toast, salads, soups, pizzas, meat and cheese boards, bread and desserts.
It also offered barrel-aged coffees, seasonal cocktails, wine, beer, coffee flights and sparkling, frozen and regular iced teas.
The Reserve, however, did not offer many of the popular blended beverages and seasonal lattes offered by traditional Starbucks cafes.
Although centrally located, the Starbucks is one of more than a half dozen coffee or tea shops in downtown in addition to a half dozen more that offer java-focused drinks.
To grab a cup of coffee or tea, the Downtown Naperville Alliance suggests customers visit Adagio Teas at 27 W. Jefferson Ave., Cinnaholic at 41 W. Jefferson Ave., Einstein Bagels at 22 W. Jackson Ave., Firecakes Donuts at 50 S .Main St., La Borra Café at 204 S. Washington St., Sparrow Coffee at 120 Water St., or Sweetwaters Coffee & Tea at 110 S. Washington St.
Even North Central College, just east of downtown, features a state-of-the-art roastery and research laboratory dedicated to studying the craft of the coffee industry.